E-EAT Score Estimator

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Fill in the below E-EAT Score Estimator to get your E-EAT score and see areas that need improvement.

E-EAT Self Assessment

Trust

Clear address, phone, emails for departments
Partial business details
No business details
Privacy policy, terms, about us etc.
Some key pages exist
No real website proof
Team page and author bio pages
Partial author details
No author information

Expertise

Real authors with bio pages
Mixed real and fake authors
Fake/generic authors
Links to Wikipedia, LinkedIn etc.
Partial profile links
No profile links
Degrees, certifications highlighted
Some credentials shown
No credentials shown

Authority

Very broad topical coverage
Moderate topical coverage
Narrow topical coverage
Rank well for related keywords
Rank for some related keywords
Don’t rank for related keywords
Allow and respond to comments
Allow but don’t respond to comments
Don’t allow comments

Experience

Clear indicators in writing
Some indicators in writing
No indicators in writing
Draw comparisons to past versions
Partial comparisons
No comparisons
Reviews framed from personal experience
Mixed personal and impersonal
Impersonal reviews

E-EAT (Expertise, Authoritativeness, Trustworthiness) is a set of guidelines established by Google to assess the quality and reliability of web content. This guide summarizes the most important tips for an average blogger to improve their site’s E-EAT based on insights from leading SEO expert Kyle Roof as well as referenced videos:

Implementing these best practices can help bloggers establish greater trust and authority, which Google relies on to determine search rankings and visibility. A stronger E-EAT profile leads to improved standing in Google’s eyes.

The rest of the guide provides actionable tips across the main E-EAT components: Trust, Expertise, Authority, and Experience. Following the outlined steps will help any blogger enhance their site’s E-EAT.

Build Trust

Trust is the core of E-EAT. If your content is not trustworthy, nothing else matters. Some key ways to build trust:

  • Have a real business behind your site. Your site should clearly belong to a real company with a real address.
    • Get a proper business address and local phone number. Don’t use your home address.
    • Have multiple email addresses for different departments (sales, support etc.)
  • Prove you are a real website. Have essential pages like Privacy Policy, Terms & Conditions, About Us, Contact etc.
  • Show real people behind content. Introduce your team/authors on an About Us page. Give authors bio pages.

Demonstrate Expertise

Expertise refers to the skills, credentials and knowledge of the content creator. Some tips:

  • Avoid generic personas. Establish authors as real people, not fictional entities.
  • Link to credible profiles. Link from author bio pages to LinkedIn, Wikipedia etc.
  • Show credentials. List author qualifications, awards, certifications on their bio pages.

Establish Authority

Authority relates to the website being seen as the go-to source on a topic. Do this by:

  • Answer all questions on your topic – aim for topical authority.
  • Rank for those answers – just writing isn’t enough.
  • Cover the breadth of your niche – have related content.
  • Allow user comments – shows readers trust you as an authority.

Prove Experience

Experience shows first-hand knowledge of a topic. Some ways to highlight it:

  • Use words indicating hands-on experience – “When I tested…”, “After using this product…”
  • Compare to previous models/versions you have used.
  • Frame reviews from personal experience perspective.

Other Tips

  • Add editorial guidelines page explaining your review process.
  • Use proper schema markup like Organization, Person, Product etc.
  • Submit an HTML sitemap to help indexing of important pages.
  • Check out the Google Quality Rater Guidelines for more insights.

By following these key tips, an average blogger should be able to better establish trust, authority, expertise and experience on their site. This will lead to improvements in E-EAT and search performance.

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