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Choosing a keyword research tool? Score it on 8 criteria: data source, fit scoring, SERP checks, caps, seats, billing, AI search data and exports. Prices from 9 tools, checked 7 Oct 2026.

B2B keyword research starts from the buyer, not the volume column. A 7-step method, the sources that find buyer wording, and why ‘b2b keyword research’ carries a $72.82 CPC.

YouTube comments hold the exact words buyers use, but top comments on big videos are mostly noise. A 6-step method, the tools that help, and what we found reading 20 top comments.